The 8thedition of CULTOURFAIR – positioning high standing cultural tourism

CULTOURFAIR´s objective is to position high standing cultural tourism on an international scale, for this purpose, 50 premium specialized buyers have been selected to participate from the 220 registered companies hailing from 47 countries. These are organizers of: luxury travel, events (sport, concerts, oenology, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious etc. All of them decision making directors and executives.

CULTOURFAIR is held in the frame of, and takes part in, the activities of Madrid 2021-2022, Capital Iberoamericana de la Cultura Gastronómica.

The Comunidad de Madrid and the City-Hall of Madrid join the exclusive cast of official sponsors of the tradeshow, counting on the presence of the Councilor of Tourism, Almudena Maíllo, the Vice Councilor of Culture and Tourism, Carlos Daniel Martínez, and Rafael Ansón, the president of the Academia Iberoamericana de Gastronomía.

Likewise, CULTOURFAIR is also sponsored by the the recently inaugurated hotel Pestana CR7 Gran Vía, the Academia Iberoamericana de Gastronomía, and Iberia. The city of Cuenca will sponsor a post-tour to exhibit its great cultural, heritage and gastronomic treasures dating back to the Upper-Paleolitic, passing by the Muslim Conquest and the Roman Empire…

In the last decade, Madrid and its Community have been consolidated as one of the most outstanding international cultural, gastronomic and leisure capitals in the world, a benchmark of excellency for the tourism sector.

CULTOURFAIR is organized by MITM Events, pioneer business in the world of organizing B2B trade fairs. Among them is Fitur MICE, the MICE section of Fitur, which this past May concluded its 3^rdedition with extraordinary results; over 2000 appointments completed between more than 100 participants from 21 countries, consolidating Fitur MICE as the essential meeting for MICE Tourism in the capital, labelled by its participants as a resounding success.