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The Great Resurgence of MICE Tourism

On the 19th of May, in the frame of Fitur, the Ayuntamiento de Madrid represented by Almudena Maillo, Delegate Councillor of Tourism, received the award Excelencias Ramón Álvarez in Memoriam. This award is granted yearly to persons or businesses who contribute to the development of MICE tourism.

Kaph Karuna

For the third consecutive year, Madrid leads the European ranking within this sector, as well as placing second on the global ranking.

Ramón Álvarez was a CONVENCO founder, the first incentive agency in Spain (1973) and MITM Events founder, a pioonering firm in the organization of MICE B2B fairs around the world (1996).

MITM Events has contributed to the development, positioning and strengthening of many countries in MICE and cultural tourism, having organized to this date 54 fairs in 37 cities across 18 countries. Among them, Fitur MICE, which on Tuesday, May 18th, concluded its 3rd edition with astounding results: more than 2000 appointments completed between more than 100 participants hailing from 21 different countries.

Fitur MICE Exhibitors talk about post-pandemic events:
See video: #MITMNetwork – Digital or In-Person Events?

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Luksusowy kwartalnik turystyczno-podróżniczy. Od 2004 roku opisujemy miejsca, do których warto lecieć dłużej niż na weekend, i ludzi, którzy je prowadzą.

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