This is because, despite the problems generated by the health crisis, despite the uncertainty caused by Russia’s invasion of Ukraine and the increased energy costs of the last few months, all of which are obviously obstacles, Greek tourism seems to be enduring.
However, all this creates new circumstances and requires effective and sustainable solutions in order for Greece to remain on the global tourism and travel map as a strong and safe country.
In difficult times such as these, when the world is changing, we too must adapt to the major changes, once again being our best self and laying the right foundations for the future.
The trajectory of Greek tourism towards the future requires a transition from disordered to targeted development, through methodical, substantial and integrated planning within a framework of sustainability, taking into account available resources, specific objectives and emerging trends.
In order to succeed, we need vision, will, knowledge and courage.
That is the philosophy of the Tourism Conference “Choose Greece 2022”, which will take place on Friday, April 29, 2022 at 11:00 utc +3 Athens at the Book Castle, Stavros Niarchos Foundation Cultural Center

