One in three travellers turn to social media for holiday inspiration. From breathtaking sceneries to grandeur monuments, taking pictures when travelling has become a tourist norm. So which European cities have the most picture-perfect homes?
Intrigued by a 50% surge* in searches for the “most beautiful European cities” over the past 3 months, Alan Boswell Landlord Building Insurance utilised Pinterest to uncover the European cities with the most picturesque homes. To do this, the experts analysed the total number of home-related pins and boards to assign a final ‘aesthetic home score’ for each city.
Top 15 European cities with the most beautiful homes
| Rank | City | Country | Total no. of pins | Total no. of boards | Aesthetic home score/10 |
|---|---|---|---|---|---|
| 1 | London | United Kingdom | 68,531 | 653 | 9.81 |
| 2 | Berlin | Germany | 27,439 | 435 | 9.62 |
| 3 | Paris | France | 26,557 | 366 | 9.43 |
| 4 | Amsterdam | Netherlands | 25,061 | 345 | 9.25 |
| 5= | Rome | Italy | 15,709 | 294 | 8.97 |
| 5= | Naples | Italy | 19,420 | 289 | 8.97 |
| 7= | Athens | Greece | 15,274 | 235 | 8.59 |
| 7= | Venice | Italy | 12,661 | 275 | 8.59 |
| 9 | Barcelona | Spain | 10,708 | 213 | 8.30 |
| 10 | Madrid | Spain | 9,447 | 188 | 8.11 |
| 11 | Dublin | Ireland | 9,249 | 179 | 7.92 |
| 12 | Edinburgh | United Kingdom | 5,233 | 110 | 7.65 |
| 13= | Hamburg | Germany | 5,282 | 93 | 7.27 |
| 13= | Florence | Italy | 4,345 | 107 | 7.27 |
| 15= | Valencia | Spain | 5,121 | 82 | 6.98 |
| 15= | Vienna | Austria | 3,870 | 101 | 6.98 |
For the complete data of all 52 European cities analysed, please click here.
Topping the list of Europe’s most beautiful homes is England’s capital, London – earning a near-perfect ‘aesthetic home score’ of 9.81/10. From the Victorian masterpiece, Palace of Westminster, to the stunning Georgian architectural style at Somerset House, the city features on a whopping 68,531 pins and 653 Pinterest boards to date.
Tip: To grasp the essence of British eccentricity, get creative and approach your interiors with playfulness. Mix and match colours, textures and patterns; and embrace colour blocking and stark geometrics.
Berlin claims a close second with an ‘aesthetic home score’ of 9.62/10. Amassing an impressive 27,439 pins and 435 boards, the attractive German capital is awash with urban aesthetics and gritty textures.
Tip: To add a touch of Berlin to your décor, remember that art is anything you make it. Unexpected finds on the streets or in second-hand stores (eg. antique lamps) can easily create a carefree vibe that’s artsy and edgy.
In third place is Paris (9.43/10). Accumulating 26,557 pins and 366 boards on Pinterest so far, the 19th-century Haussmann building style that dominates the French capital has mesmerised globetrotters with its timeless double windows and stone facades.
Tip: Decorate with a mix of family heirlooms, vintage pieces and contemporary furniture for a Parisian chic vibe with juxtaposed periods and styles. However, avoid over-staging and leave breathing space for your furniture!
Homes in Amsterdam rank fourth most beautiful across Europe with its iconic canal houses (9.25/10) – narrow and wonky – earning 25,061 pins and 345 boards on Pinterest. Rounding off the top five most-loved European homes are Italy’s Rome and Naples, both achieving an ‘aesthetic home score’ of 8.97/10.

