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Scenic Group Revolutionizes European River Cruising with a Fleet-Wide Design Update

Scenic Group unveiled a design update to 18 Scenic and Emerald Cruises luxury river cruise ships across Central Europe and France. The comprehensive refresh of the ships' main deck introduces new layouts, modern furniture, and innovative day-to-night features to its lounge and specialty dining spaces.

Aligning with the sophisticated design and amenities characteristic of the Scenic Eclipse ultra-luxury Discovery Yachts and Emerald Cruises’ luxury yachts, the newly enhanced river ships now offer a taste of the group’s ocean cruising experiences.

“The design update of our river fleet integrates the elegance and innovative features of our ultra-luxury and luxury ocean yachts into our river cruise ships, elevating and enhancing the guest experience onboard,” said Karen Moroney, Director of Project Design, Scenic Group. “It’s a testament to our dedication not just to luxury, but to leading the way in sustainable and thoughtful design within the industry.”

Luxury in Sustainability

Scenic Group’s river fleet design updates aim to embody the Cherish the Planet ethos, guided by the brand’s commitment to incorporating sustainable elements alongside exquisite design. Partnerships with renowned designers such as Missoni and Freifrau underscore this approach. “Sustainability isn’t just a feature – it’s foundational to the beauty we create,” Moroney stated, ensuring that each ship reflects a responsible yet luxurious sensibility.

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