Press release | Bit Milan | new strategic partnership for Bit – Thermalia by Federterme at exhibition for first time

• Three-year agreement between Bit and Federterme-Confindustria
• Thermalia: the only event in Italy bringing together spas and wellness will be part of Bit

Milan, 16 January 2024 – This year Federterme-Confindustria will be at Bit Milano for the first time. There are more than 320 thermal spas in Italy, 90% of which are accredited with the national health service. This unique heritage combines the healing properties of mineral waters with regional tourism, comprising natural resources, history, art, culture, and food and wine. Taking these thousand-year-old facilities spread across Italy as its starting point, FederTerme has selected the Borsa Internazionale del Turismo (International Tourism Exchange) as the setting to present the highest quality companies, the sector’s future and the latest projects related to the world of wellness and wellbeing – a pillar of the country’s tourist offer. As of this year Thermalia by FederTerme will be taking part at BIT; it will be a key part of the exhibition at the Allianz MiCo from 4 to 6 February 2024, showcasing more than 30 exhibitors from the thermal spa and wellness sector, while also providing an opportunity to explore the future prospects of wellness-focused tourism.