Novotel and Paris Saint-Germain launch “The Long Game”, bringing inspiring longevity habits into the hotel experience and beyond

Novotel and Paris Saint-Germain today unveil one of the most ambitious chapters of their collaboration: The Long Game – a landmark global programme that transforms Novotel’s Longevity Everyday vision into immersive hotel experiences, a worldwide digital content platform, and a bold new campaign, all co-created with some of the most beloved names in Paris Saint-Germain history.

Following the launch of La Suite Novotel by ALL Accor at Parc des Princes in 2024 and Novotel Legendary Rooms in 2025, The Long Game marks a game-changing shift in how Novotel brings longevity to life. Across seven participating hotels worldwide, immersive experiences bring the routines, rituals and personal insights of Paris Saint-Germain Legends into the guest experience. Club Legend Javier Pastore brings together four fellow Legends – Pedro Pauleta, Gregory van der Wiel, Nenê and Blaise Matuidi – to share lessons shaped by long careers playing at the top of the game.

The Long Game connects hospitality, sport and wellbeing through experiences designed to make the habits behind elite performance inspiring, practical and accessible to everyone.

It reflects a simple belief: longevity should be achievable and part of everyday life. Rather than positioning wellbeing as an exclusive or extreme pursuit, Novotel is championing small, sustainable steps that help people live better over time, from eating more consciously and moving more regularly, to recovering better and connecting more meaningfully.

Through a rich digital content programme, the Legends’ advice and experiences will be accessible to everyone, everywhere – extending The Long Game beyond the seven participating hotels and offering practical inspiration to eat, sleep, move and meet better, wherever they are.

Commenting on the partnership, Jean-Yves Minet, Global Brand President, Novotel said: „The Long Game is inspired by one of football’s most important lessons: lasting success is never won in a single match. It’s earned through the habits, discipline and mindset you bring every day, season after season. Longevity works the same way. Lasting wellbeing comes from small, positive choices repeated over time. Through The Long Game, we’re helping people apply the principles of elite performance to everyday life”.

Seven Hotels. Five Legends. One Philosophy: Longevity Everyday.

The Long Game launches simultaneously across seven Novotel hotels on five continents, making it one of the most ambitious wellbeing activations in hospitality:

1. Novotel Paris Vaugirard Montparnasse, France
2. Novotel Madrid Feria and Airport, Spain
3. Novotel Abidjan Marcory, Ivory Coast
4. Novotel Xiamen Downtown, China
5. Novotel Jakarta Mangga Dua Square, Indonesia
6. Novotel Bangkok Platinum Pratunam, Thailand
7. Novotel Rio de Janeiro Leme, Brazil

Each hotel features dedicated spaces inspired by Paris Saint-Germain Legends, along with QR codes that unlock exclusive videos, tips and tutorials from the players themselves. Together, they demonstrate that the habits behind long-term performance and wellbeing can be simple, accessible and achievable for everyone.

Four Pillars. Four Immersive Experiences.

Pedro Pauleta, Gregory van der Wiel, Nenê, and Blaise Matuidi have helped create four immersive hotel experiences, each focused on one of Novotel’s four pillars of longevity – eat, sleep, move and meet.

EAT – The Power Up Breakfast Rituals with Pedro Pauleta

Inspired by Paris Saint-Germain Legend Pedro Pauleta, the EAT experience features three simple breakfast options: a Power Bowl that guests can build made with yogurt, oats, fresh fruit, nuts and seeds; an Energy Bake such as banana bread or oat cake; and a Morning Boost Drink inspired by Pauleta’s favourite seasonal fruits. Three short videos share his approach to nutrition, showing that eating well is not about perfection or restriction, but about finding a healthy balance that you can enjoy and sustain over time.

SLEEP – The Recovery Zone with Gregory van der Wiel

Inspired by Paris Saint-Germain Legend Gregory van der Wiel, the SLEEP experience focuses on the importance of rest, recovery and creating space to reset. Each hotel features a Paris Saint-Germain-themed room, complete with a journal and blue-light-blocking glasses to support relaxation and better sleep, and a to help guests wind down before bed. Three exclusive videos share Van der Wiel’s approach to better rest, including the benefits of journalling as well as simple evening and morning routines that help guests end the day calmly and start the next day with greater intention.

MOVE – Training Ground with Nenê

Inspired by Paris Saint-Germain Legend Nenê, the MOVE experience encourages guests to stay active while travelling and shows that movement can be simple and accessible. Each hotel will feature a Paris Saint-Germain-themed gym experience, complemented by three guided workout videos that can be followed at the hotel or beyond the stay: Warm Up & Strength Training, accessible core and bodyweight routine; Cardio Cycling Session, using intervals and pacing on a stationary bike; and Strengthening and Toning, focused on resistance, lower body and upper body training.

MEET – Family Clubhouse with Blaise Matuidi

Inspired by Paris Saint-Germain Legend Blaise Matuidi, the MEET experience celebrates the power of connection, togetherness and play. Each hotel will feature a dedicated Paris Saint-Germain-themed family room with games designed to bring people together, because quality time together is a critical part of wellbeing. Through three videos, Matuidi shares his perspective on building meaningful connections, embracing different cultures and maintaining a sense of fun as part of a happy, well-balanced life.

Together, the hotel experiences turn lessons from the lives and careers of elite athletes into simple, approachable habits around eating, sleeping, moving and connecting.

Guests can discover and book The Long Game experiences at the seven participating hotels through ALL.com.

“Our partnership with ALL Accor has been built with a long-term vision from the very beginning. That continuity allows us to develop increasingly ambitious experiences that bring our brands closer together and create lasting value for our fans around the world. The Long Game is a perfect illustration of what can be created when partners share the same ambition and invest in building meaningful activations over time,” added Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain.

The Long Game Beyond the Stay

The seven flagship hotels bring The Long Game to life, while videos and practical tips from Paris Saint-Germain Legends extend the experience beyond the stay. A global campaign of five cinematic films, each inspired by a longevity pillar and fronted by a Legend, celebrates a simple truth: lasting wellbeing is built through small actions repeated over time. Launching worldwide in Q4, the campaign invites audiences to play The Long Game.

“Through The Long Game and our partnership with Paris Saint-Germain we are showing people that the habits of the world’s greatest athletes are not out of reach,” explains Jean-Yves Minet, Global Brand President, Novotel. “Some of the most game-changing insights are also the simplest: small, positive habits repeated consistently over time. That’s the secret behind both sporting success and long-term wellbeing. Because longevity is a long game, and it’s not reserved for legends. It’s for everyone, every day.”

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FAQ: Novotel x Paris Saint-Germain | The Long Game

1. What is The Long Game? The Long Game is Novotel and Paris Saint-Germain’s most ambitious collaboration yet, combining immersive hotel experiences, digital content and a global campaign inspired by the Longevity Everyday philosophy.
2. What is The Long Game experience in Novotel hotels? Across seven flagship Novotel hotels, guests can discover experiences built around four pillars of wellbeing: Eat, Sleep, Move and Meet, brought to life through the insights of five Paris Saint-Germain Legends.
3. Can guests continue to experience The Long Game beyond their stay? Exclusive videos, tips and tutorials from Paris Saint-Germain Legends help guests turn simple wellbeing practices into everyday habits.
4. What is the key message of The Long Game? Lasting wellbeing comes from small, consistent habits repeated over time. Because longevity is a long game, and it’s not just for legends. It’s for everyone, every day.

Notes to Editors: The Long Game At A Glance

• The Long Game is the most ambitious chapter of the Novotel x Paris Saint-Germain partnership, combining immersive hotel experiences, digital content and a global campaign.
• 7 flagship hotels | 5 PSG Legends | 4 longevity pillars | 1 philosophy: Longevity Everyday.
• Experiences are built around Eat, Sleep, Move and Meet, bringing simple wellbeing habits from Paris Saint-Germain Legends to life in seven hotels worldwide.
• Exclusive videos, tips and tutorials from Paris Saint-Germain Legends help guests take the experience beyond the hotel and into everyday life.
• The programme makes the routines behind elite performance practical, accessible and achievable for everyone.
• Core message: Lasting wellbeing comes from small, consistent habits repeated over time. Because longevity is a long game, and it’s not just for legends. It’s for everyone, every day.