Following on from the much-lauded opening of The House Hotel Old Tbilisi in July this year, mixed-use ESG-focused lifestyle operator Kerten Hospitality is ramping up development, with more than 40 purpose-driven projects across 12 brand concepts in Europe, the Middle East, North Africa and the CIS region.
Between now and the end of 2022, Kerten Hospitality will open one new concept a month, a robust pipeline-with-a-purpose that puts the brand’s strong commitment to ESG (Environmental, Social and Governance) and responsible community-based business practices in the spotlight, with every opening aiming to have a long-term positive impact on the community in which it operates. Upcoming openings include hotels in Rome, Kuwait and AlUla which will be closely followed by a new opening in Marrakech later this year.
The brand’s mixed-use developments focus on connecting travellers and residents, with collaborations and own-brand projects in the food and beverage, entertainment, art and wellness spheres. More than simply opening a hotel or restaurant, Kerten Hospitality builds community-centric destinations and ecosystems where business and leisure combine to create vibrant mini-economies.
Marloes Knippenberg, Chief Executive Office of Kerten Hospitality, believes that the brand’s active development pipeline will bring benefits to both guests and investors.
“As we ramp up our developments, we’re creating jobs in each destination we enter, proactively hiring locally and creating opportunities for those looking for career development. We’re also supporting businesses by purchasing locally wherever possible,” she says. “More developers are seeking to connect with operators to look jointly at creating something that brings not only a long-term ROI, but that also connects to the neighbourhood through mixed-use projects that drive year-round footfall. At Kerten Hospitality, we’re in the perfect position to drive forward more of these projects with a purpose.”
All Inclusive
Luksusowy kwartalnik turystyczno-podróżniczy. Od 2004 roku opisujemy miejsca, do których warto lecieć dłużej niż na weekend, i ludzi, którzy je prowadzą.
