Jacuzzi® presents its new website dedicated to wellness and hydrotherapy.

Completely redesigned to offer an immersive experience of the world of wellness and bathroom furnishings, the new website features product information and articles on design and wellness, as well as other content, with texts, interactive images and evocative videos. Jacuzzi^® is pleased to present its new corporate website www.jacuzzi.com, an international project that brings together all the Group’s geographical markets, from the United States to Europe and Asia.

This continues the company’s commitment to growing its online presence, initiated years ago with its first steps on the main social networks and digital platforms – on Facebook, Instagram, LinkedIn, YouTube and Pinterest, with thousands of followers worldwide – and completed in 2020/21 with web-specific solutions for trade users and end consumers: the new www.jacuzzi.com also includes Jacuzzi^® Sensational Wellness™, the Jacuzzi^® portal for the hospitality industry, and Jacuzzi^® Spa Virtual Experience, the recently launched service which enables end users to view their desired spa in sophisticated 3D-modelled environments. The unified format of www.jacuzzi.com, created with responsive graphics, leverages the linear, elegant style characteristic of Jacuzzi^® products to guide the user in their exploration of the company’s many products: spas, swim spas, baths, shower systems, saunas and others.

From the technical point of view, www.jacuzzi.com was implemented in collaboration with CapGemini on the Salesforce Commerce Cloud platform, to ensure total compatibility with the specific requirements of Jacuzzi^® users around the world, while facilitating implementation and updates, to ensure an ever faster response to the changing needs of each separate marketplace.

The architecture of the new site, strongly oriented towards the Jacuzzi^® end client, is focused on user experience, to ensure that users can find products and wellness solutions efficiently both on the site itself and when using search engines.

“The launch of www.jacuzzi.com is the outcome of a long process of consolidation of our digital branding, in line with a strategy which – in complete synergy with our social channels and SEO initiatives – aims to bring us as close as possible to our public and commercial partners. In particular, making our know-how in wellness and hydrotherapy available on-line, along with all the experience of Jacuzzi^® in design and bathroom furnishings, enables us to promote the validity of our solutions and further confirms our positioning at the top of the bath, spa and wellness industry,” says Giorgio Terzuolo, Brand and Communication Manager, Jacuzzi EMEA & Asia.

www.jacuzzi.com is already on-line and will be available throughout the EMEA area in more than 10 languages at launch. The new website will be supported by on-going actions on Google as well as by specific initiatives of PR and Social Media Marketing.