The cities will attend ITB 2024 as role models for smart and sustainable tourism due to their successful strategies and implemented measures in the field. Representatives from Dublin, Grosseto and the European Commission (DG GROW) will be present at the Smart Tourism stand on 5-7 March 2024 (Hall 18, Stand 505) to exchange and provide insights into the initiative.
As part of the ITB Convention programme, all representatives will also be taking part in international panels and showcasing their smart tourism initiatives.
ITB 2024 Smart Tourism Highlights
- Tuesday 5 March, 12:45 – 13:15 (Hall 7.1 Orange Stage): Panel discussion “Global Roundtable: How to become Pioneers in Transition” with Misa Labarile, Policy Officer, European Commission, DG GROW
- Wednesday 6 March, 12:15 – 12:45 (Hall 7.1b Blue Stage): Panel discussion “Smart City Management and Tourism” with Barry Rogers from the City of Dublin
- Wednesday 6 March, 12:45 – 13:15 (Hall 7.1b Blue Stage): Panel discussion “Quo vadis, rural destinations?” with Maria Luisa Scorza from the Municipality of Grosseto
- Wednesday 6 March, 17:00 – 17:15 (Hall 7.1b Blue Stage) Keynote speech:“United in diversity: harnessing EU collaboration for regenerative sustainable tourism” by Misa Labarile, Policy Officer, European Commission, DG GROW
Mark your calendars: Launch of the 2025 competitions on 6 March!
The European Capital and Green Pioneer of Smart Tourism 2025 competitions are set to be launched on 6 March 2024, during ITB. Both competitions welcome cities located in EU Member States as well as non-EU countries participating in the Single Market Programme, including Albania, Bosnia and Herzegovina, Iceland, Kosovo, Liechtenstein, Moldova, Montenegro, North Macedonia, Norway, Serbia, Turkey, and Ukraine. Eligible destinations for the Smart Capital title must have a population exceeding 100.000 inhabitants, while Green Pioneer contenders should have populations ranging between 25.000 and 100.000. Keep your eyes peeled for updates as we gear up for the 2025 competitions ahead. Subscribe to our newsletter and be the first to know when the platform is open for applications.
For the latest updates on the European Smart Tourism, follow us on our website, Facebook, or Twitter, and subscribe to our podcast series.
For further press information and interview requests contact
EU Smart Tourism Secretariat:
Sandra Bumbar-Malchow info@SmartTourismCapital.eu, +49 (0) 30 70 01 86 390

