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Heili Klandorf-Järvsoo as the Chair of the Marketing Group of the European Travel Commission

Heili Klandorf-Järvsoo, Head of Tourism Marketing at Enterprise Estonia, Visit Estonia, was elected Chair of the Marketing Group of the European Travel Commission (ETC MKG) for the next two years. The appointment took place during the Marketing Group meeting held in Portugal on June 2nd. The purpose of the Group is among other things to establish ETC as the leading organization responsible for marketing Europe as a whole to overseas markets and increasing Europe’s market share of global tourism.

Martti Volt

„I am extremely pleased and very grateful and excited to be a good partner to the Executive Unit of the Marketing Group to achieve the purposes set and help with my knowledge as much as I can.
I also consider this a great tribute to the team of Visit Estonia, whose activities in recent years have probably stood out. This means that our marketing competence, knowledge, ingenuity and activities are highly valued, and this is extremely gratifying for me as a leader in this field in Estonia,” said Klandorf-Järvsoo.

„Heili and her team at Visit Estonia have been a very active member of the Marketing Group for many years. Her appointment as a Chair of the Group is a natural step forward. I am convinced that her broad professional experience will bring great value to the activities of ETC and look forward to supporting the restart of travel and tourism in Europe under Heili’s leadership,” added Miguel Gallego, Head of Marketing and Communications of ETC Executive Unit.

Maria Elena Rossi, Marketing and Promotion Director at ENIT – Agenzia Nazionale Turismo of Italy, was elected to the position of Vice-Chair of the ETC Marketing Group.

Established in 1948, the European Travel Commission (ETC) is a unique association in the travel sector, representing the National Tourism Organizations of the countries of Europe. The membership comprises 32 National Tourism Organizations (NTOs) and 15 associate members. Estonia has been a member of the European Travel Commission since 1998.

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