Launched by the multi-talented Italian actress, presenter, and model, Miriam Leone, Lávika is more than just a brand – it’s a lifestyle that caters to the modern individual’s body, mind, and spirit. From skin care to meditation practices, nutrition, breathing techniques, and body care, Lávika has everything needed to shine with authentic beauty.
Lávika made a grand entrance on May 26th at the gorgeous Hotel La Posta Vecchia on the Roman coast, where Miriam and her long-time friend and Pellicano Hotels Group CEO & Creative Director, Marie-Louise Sciò, hosted a weekend extravaganza of glitz, glamour, and excitement. The official launch took place on Friday night, followed with a Saturday brunch and a party that was graced with the presence of several celebrities and interesting Italian personalities, making it an event to remember. In attendance were Paolo Carullo, Robert Rabensteiner, Haider Ackerman, Giorgio Guidotti, Margherita Missoni, Michel Martone, Roberto Sciò, Marie-Louise Mills, Yvonne Sciò, Delfina e Leonetta Fendi, Isabella Ferrari, Leandro Erlich, Gianni Politi, Giacomo Loro Piana.
Expressing her excitement at the launch of Lávika, Marie-Louise Sciò stated, “I am beyond thrilled to host this launch at La Posta Vecchia – it’s the perfect place to celebrate! We just gave it a facelift, and it’s an honor to kick off the season this way, with family, friends, new friends, and introducing Lávika to the world. I am also personally excited to be part of Miriam’s journey: Lávika represents a new chapter in the realm of well-being with an unwavering commitment to quality and overall excellence. I can’t wait for everyone to try it.”
Commenting on the launch, Miriam Leone said, “It’s been an incredible journey bringing Lávika to life, and I’m thrilled to finally share it with the world. I have been devoted to this project, which I strongly believe in, for two years. This entirely Italian-made venture emerged from my personal journey and embodies everything I have discovered to be beneficial for my mind, body, and skin over time. The launch has been absolutely incredible and I am overjoyed to celebrate this milestone surrounded by loved ones in one of the most breath-taking places on earth. I hope everyone will embrace the Lávika lifestyle and embark on this wellness journey with me. With its integrated approach to balance body, mind, and spirit, I believe it has the power to help people achieve their authentic beauty from the inside out. I am thrilled to share it on ISSIMO and be part of a community that promotes and supports Italian excellence.”
ISSIMO has selected three products from Lávika’s skincare line that work for all skin types: Accordo, a dual mask that includes an exfoliating balm and a calming mask; Crema, the smoothing and nourishing cream and Lumia, the illuminating oil.
The products will be available from June 3rd on www.issimoissimo.com and at all three Pellicano Hotels: Hotel Il Pellicano, La Posta Vecchia Hotel and Mezzatorre Hotel & Thermal Spa.
All Inclusive
Luksusowy kwartalnik turystyczno-podróżniczy. Od 2004 roku opisujemy miejsca, do których warto lecieć dłużej niż na weekend, i ludzi, którzy je prowadzą.
